Tuesday, April 26, 2011

Marketing/ Advertising/ Sponsorship

Due to the elections, most of the outdoor advertising is of different candidates running for government.

I was however able to see Glo mobile outdoor advertising using famous 'ambassadors' that I recognized from 'nollywood' movies. I saw at least 4 different ambassador ads on the way to Victoria Island.

What caught my eye though was the Samsung Drogba, Essien and Obi billboard, wearing their Chelsea jerseys with an slogan 3/ tripple something..made for African Conditions! Great usage of Sponsorship to sell product!

Watched a program on Supersport last night with Skye Bank as the main broadcast sponsor, corner logos and studio branding. Disappointing though how a Nigerian caller called in to comment about Torres and Chelsea and the Panel all white after the call did not understand what he said! Get a translator.

My cellphone immediately changed to Etisalat I am a Vodacom user.

Zenith bank has the majority of the airport branding.

The Palms shopping centre boast Familiar shops such as GAme and Shoprite, Polo, Nandos the pricing is no joke.

At the Park and Shop we were able to buy some groceries at Spar.

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